For starters, Booking Agents, Club Bookers and Event Co-ordinators are the people you encounter whenever you are looking for opportunities to play live professionally.
For these people do their jobs right they are required to book only acts that are appropriate for their venue, (whether they book clubs, larger venues or special events like corporate parties or charity events). So they need information from you to make sure they provide their audience with the proper music that fits their venues. They will need a one-page bio/profile from you to get acquainted with you and your music genre. This document tells them what kind of success you’ve had up to that point in your career in 4 key areas:
- What type of other gigs you have played?
- If you have been getting any kind of radio airplay?
- Have you been getting positive print media reviews?
- What kind of sales of your CDs and music files you have had.
How Do You Decide What Other Information to Put in Your Bio/Profile?
They can be written in two ways. Either you are interviewed by a publicist, (a person who’s job is to conduct the press and public relations aspects of an artist’s career), or you take a careful inventory of your professional life and accomplishments and choose facts that might be appealing to a music industry gatekeeper.
One of the most important things to remember about writing a bio or profile is to write it as if you were in the professions listed above. In other words, if you write it with the intended reader in mind, with an understanding of what that person’s job is like, then your bio/profile will have information that is useful to that gatekeeper.
Many artists and bands just throw together a bunch of stuff about how “good” their music is and infer that the music will speak for itself. No doubt about it, the music is the centerpiece. However, that music may not reach the ears of the music booker if the artist doesn’t write a good bio or profile. Your bio/profile will often be the first introduction a gatekeeper receives from an artist. It should speak clearly and directly to their needs.
It can be quite useful to take an inventory of your talents, skills, lyric content, stage presence, and attitudes toward life and the business of music. All musicians should take time to sit down and talk about the music they make, what they feel their image is, and how they can best preserve an honest image throughout their career.
Being clear about who you are—even recognizing who your influences have been and what you want to say with your music—can make writing your bio or profile an enlightening and useful document.
If you give these music business people what they need to do their job, you’ll have a much better chance of getting the type of gig you’re looking for.